What is a Personal Shopper

Personal shoppers interview clients to gain a better understanding of their preferences and likes.

While groceries and other essential items may be included in purchases, most often it’s clothing and accessories.

Many people go shopping with their smartphones or digital cameras, so that they can share their findings and get approval before buying. Sometimes the client and the personal shopper go shopping together. The shopper is responsible for guiding and advising.

  • You will need to have the skills, education, and experience.
  • You will need certain skills to be a personal shopper depending on the type of shopping you offer.

You need to be able to identify your style if you plan to purchase clothes. You should also be able to spot bargains and other deals if you are going grocery shopping.

Personal shoppers may come from the corporate world, and rely on their networks to start their home-based businesses. Some may be from the same department where they worked. You can make a difference with your people skills and a keen eye for quality bargains.

Must Read: what is consultative selling

What does a Personal Shopper Earn?

Personal shopper services may charge a percentage of the merchandise’s cost or by the hour. Payscale reports that the average hourly rate for personal shopper services is $11.57 an hour with an annual pay range of $23,000 to $76,00.


  • It doesn’t take a lot to get started.
  • There is no inventory involved
  • You can shop for money!
  • Establish rewarding relationships with your clients


  • It can be hard to build client relationships and trust.
  • It is not recession-proof, as it is viewed as a luxury.
  • It can be hard to please picky clients
  • You may be required to work extra hours or long hours during holidays.
  • How to get started

A personal shopper business is not as easy as other businesses. You will need to establish a legal entity, write a business plan and obtain a business license.

  • Other things you will need
  • Passion for finding the perfect gift or outfit.
  • A keen awareness of what’s hot and what’s going out of fashion
  • A good sense of bargaining and a sensitive to the client’s needs

Never Miss: sales voicemail scripts

You should have the following tools and equipment:

You can use your mobile phone or digital camera to take photos of colors and styles for the client while you shop

An adequately insured and reliable vehicle

Marketing Strategies

Personal shopping is like many other home-based businesses. Your success depends on how you convince others of your value. Why should they pay you to shop with them?

Start by listing the benefits that your service provides. What is your experience or background in fashion if you are buying clothes? How many hours are you available and how personalized will your service be? Are you able to build relationships with the shops you shop at? Some stores might offer discounts if you shop a lot.

Once you have a clear idea of what you can offer clients, it is time to figure out how to get them there. Here are some ideas:

Also Read: blues clues bedtime business

Brochures and business cards to hand out to potential clients

  • A website: This is a place where customers can learn more about you, request your services and get in touch.
  • Social media accounts: Pinterest and Instagram are great places to showcase your style as a stylist or personal shopper.
  • Referral program: Happy customers are the best source for new clients.